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亚历山大-永恒的帝国统治者(英文原版进口)    [ 零售预订,团购急调  ]



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基本信息
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【原 书 名】 Alexander the Great's Art of Strategy
【原出版社】 Gotham
【作  者】Partha Bose [同作者作品] [作译者介绍]
【丛 书 名】 英文原版系列图书
【出 版 社】 Gotham     【书 号】 1592400531
【上架时间】 2007-9-28
【出版日期】 2004 年4月 【开 本】 32开 【页 码】 301     【版 次】1-1
【所属分类】 进口图书 > 原版经管

【内容简介】

Throughout the ages, Alexander the Great has been celebrated for building an empire that spanned from Greece to India by the time he was thirty-thme. Today he continues to inspire business, government, and military magnates-and leaders from Ted Turner to Norman Schwarzkopf have brought his techniques and vision to boardrooms and battlefields in achieving their success. In Alexander the Great's Art of Strategy, Partha Bose follows Alexander's life and military campaigns and shows how you can employ his leadership lessons to conquer today's challenges in commerce, politics, and life. Bose combines his preeminent knowledge of the business world with his passionate study of Alexander to bring to life case studies of winning corporations-such as Dell, General Electric, and Wal-Mart-that have followed the example of one of history's greatest leaders. .

Part biography and part management guide, Alexander the Great's Art of Strategy is a compelling and insightful book that should be read by leaders everywhere. ...

【作译者介绍】

本书提供作译者介绍
Partha Bose is marketing director of Allen & Overy, one of the world's largest law firms. He is also a former chief marketing officer and partner of the Monitor Group, and has previously been a partner at McKinsey & Company. Born in India, Bose now divides his time between Boston and London. ...
.. << 查看详细

【目录信息】

Acknowledgments
Introduction
Chapter 1. In the Presence of Greatness
Chapter 2. The Dawn of Strategy
Chapter 3. The Men Who Could Be King
Chapter 4. Setting the Tone of His Reign
Chapter 5. Sacred Cows, Gilded Shields, and a Turk's-head Knot
Chapter 6. Seven Distinct Leadership Styles
Chapter 7. A Global Strategy to Unify the World
Chapter 8. "Teeth Versus Tail"--Logistics Strategy
Chapter 9. The Art of Deceptive Strategy
Chapter 10. Alexander's Death--and Legacy
Selected Bibliography
Endnotes
Index
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亚历山大-永恒的帝国统治者(英文原版进口) -所有相关信息

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